WOW BROWS: The dual-sided design applies cream-consistency color with the fine-tip liner on one side and tames and combs brows with the other to create defined-looking eyebrows with a flawless arch.
HOW TO WEAR: Use the brush to comb eyebrows into desired shape. With the liner, use fine small strokes to fill in brows. Lock in the color and shape with a clear eyebrow wax for results that last all day.
100% CRUELTY-FREE & VEGAN: Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
MAKEUP FOR COLOR-CORRECTING: Master the color-correcting techniques you’ve seen all over your social feed and camouflage discoloration with these lightweight color correctors.
CAMOUFLAGE REDNESS, DISCOLORATION & MORE: Available in 5 shades, each complimentary color helps to cover dullness, red tones, blemishes, dark spots, under eye circles, and other discoloration for a range of skin tones.
WEAR UNDER FOUNDATION & CONCEALER: The long-lasting, lightweight formula layers flawlessly under foundations and concealers without caking or creasing.
Enhances the lash line with rich colour.
Use a light touch for thin lines or a firmer touch for thicker lines.
Remove using water-based makeup remover.
CREATES A NATURAL LOOK: The e.l.f. Flawless Face Brush is a soft, synthetic brush that lets you apply product with the lightest touch for a soft, sheer, natural-looking effect.
PRECISE APPLICATION: It has a slight point at the tip fits nicely into the contours of the face for more precise placement.
MULTI-USE & VERSATILE: This 2-sided brush allows you to use the flat side for all over application of powders, or the skinny side for blush and bronzer.
NOURISHING CLEANSING BALM: Watch your makeup melt away! It’s solid cleansing balm that melts into a luxurious oil and turns into a nourishing milk texture that rinses off clean.
INFUSED WITH HYALURONIC ACID: Formulated with hyaluronic acid, ceramides and peptides leaving your skin feeling silky smooth and plumped with hydration.
FOR ALL SKIN TYPES: The Holy Hydration! Makeup Melting Cleansing Balm is perfectly compatible with all skin types.
HIGH-SHINE METALLIC EYESHADOW: Get an amped up eye look with this formula packed full of pearls for a high shine, reflective, one-swipe metallic coverage.
LONG-LASTING & QUICK-DRYING: Formulated for comfortable wear, this long-lasting opaque liquid eyeshadow delivers high-impact, multi-dimensional metallic in a quick-drying gel base.
BUILDABLE FORMULA: Buildable formula for day & night looks
ULTIMATE EYE PENCIL: The e.l.f. No Budge Retractable Eyeliner is a waterproof, retractable eyeliner that checks all your pencil liner requirements.
ALL-DAY WEAR: This product is creamy, ultra-pigmented, and has ultimate waterproof staying power.
INTENSE LOOK: We recommend you use this retractable eyeliner pencil on your lash line, waterline, or all over the lid for intense eyes that last all day.
2-IN-1 MAKEUP: This long-wear, 2-in-1 powder blush is infused with primer to deliver the perfect pop of color that won’t budge.
LIGHTWEIGHT & BUILDABLE: The weightless formula blends and builds pigment with ease.
DELIVERS A MATTE FINISH: This blush wears like a second skin, working to help minimize shine for a smooth, matte finish.
RICH, LUXE & CREAMY MOISTURIZER: e.l.f. Happy Hydration Cream is a rich, buttery face moisturizer that locks in moisture for ultra-hydrated skin, and feels like luxury on your face.
NOURISHES & PLUMPS SKIN: This face cream easily blends into skin, helping it to retain moisture for lasting hydration while restoring youthful bounce in your complexion.
ULTRA-HYDRATING INGREDIENTS: Infused with Vitamin B5 to soothe & calm, Hyaluronic Acid to lock in moisture for a plump complexion, and Niacinamide to help minimize pores & even out skin tone.
POWERFUL HYDRATION BOOST: For a powerful boost of hydration to the face and luminous skin, this award-winning facial moisturizer does it all. It’s packed with skin-loving ingredients that even out skin tone and replenish lost moisture for a firmed up, bouncy complexion.
NOURISHES & PLUMPS SKIN: Key ingredients include Hyaluronic Acid to help moisturize for a plump complexion, Niacinamide to minimize pores & even out skin tone, Squalane to improve balance & elasticity, and Vitamin B5 to soothe & hydrate skin.
FOR EVERYONE: Good for normal, dry, combo and oily skin types.
YOUR CLEAN SKINCARE ROUTINE: Cleanse, balance, and moisturize your skin to happily hydrated perfection with this clean skincare trio, which features a cleanser, toner, and face cream from our best-selling Holy Hydration! collection.
INFUSED WITH HYALURONIC ACID: When used all together, you’ll give your skin a boost of skin-loving ingredients like Hyaluronic Acid, Niacinamide, and Peptides, plus essential moisture for a healthy, hydrated complexion.
FOR ALL SKIN TYPES: All of these products are made with hydrating, non-stripping formulas ideal for all skin types.
MOISTURIZING LIP BALM: Meet e.l.f. Cosmetics Squeeze Me Lip Balm, your new favorite lip product for hydrated and nourished lips.
DELIVERS SHEER COLOR: This moisturizing leave-on lip balm helps hydrate with a sheer tint of color.
INFUSED WITH HYALURONIC ACID: This lip balm is boosted with lip-loving ingredients like shea butter, hyaluronic acid, and goji berry.
The EcoTools Amethyst Roller is made with 100% amethyst rollers and designed to help reduce puffiness and smooth skin
Use the larger end for cheeks and forehead and the smaller end for under the eyes and around the nose
Customize your routine by storing this roller in the refrigerator to help depuff or run under warm water to help open pores
The EcoTools Precision Brush is designed with a unique square cut to control color application for a perfectly sculpted cheek
Simply dab this beautifully soft, handcrafted brush in cream or powder color
This square shaped brush allows for precise color application and designed to work with all blush formulas
The EcoTools Retractable Makeup Brush is designed with full, soft bristles for a versatile application of makeup on-the-go
Designed for sensitive skin and versatile application of powder and bronzer
Simply remove the cap and dab the brush in the makeup product
